Old Guard the online home of Tom Johnson

17th October 12

Finding the ‘one true way’ of the web

As designers and developers we seem to be constantly in search of the correct way of doing things – the one, singular, true way – the definitive, and only, method of accomplishing a task. All alternatives are unacceptable. This leads to a lot of arguments in our community. But, really, do most of these things make a difference? Do they matter?

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15th June 11

Soft personalisation

Hello my name is

Personalisation is a great way to improve a user’s visit to your site. Recently I have been really interested in the different ways of approaching this – the traditional and what I am calling ‘Soft Personalisation’ methods.

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23rd February 11

Designs on your CV

help wanted

When we recruit I see a lot of CVs from web designers. Some are amazing, but unfortunately the majority suffer from one or all of a checklist of issues. A few improvements really could make all the difference.

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