Soft personalisation
Personalisation is a great way to improve a user’s visit to your site. Recently I have been really interested in the different ways of approaching this – the traditional and what I am calling ‘Soft Personalisation’ methods.
Welcome to Old Guard,
the online home of Tom Johnson
I use this site to talk about a range of subjects centered around the web – predominantly design, ecommerce, technology, usability, coding and productivity.
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Designs on your CV
When we recruit I see a lot of CVs from web designers. Some are amazing, but unfortunately the majority suffer from one or all of a checklist of issues. A few improvements really could make all the difference.
The new Old Guard – Part 2 – Technical
The second part of my introduction to Old Guard version four. Details technical work that went into the site, as well as some recommendations of great resources I found during the build.
The new Old Guard – Part 1 – Design
Introducing a new version of the Old Guard website with this first article about version four of the site. Covers the history of oldguard.co.uk, new branding, the addition of articles and a new site design.